Bold Orange | Senior Media Strategist


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Type Of Work:
Minneapolis/St. Paul
Date Posted:
August 31, 2021


About Bold Orange
Bold Orange (BOCO) is a customer experience company. We believe authentic human connections are the single most important driver of business and societal progress. We exist to create these connections across the customer lifecycle, from acquisition to engagement to retention. Our culture is one of curiosity, collaboration, proactivity and always bringing the outside perspective to our clients.

Position Summary:
The Senior Media Strategist will play a pivotal role on the Bold Orange Campaign Services team, driving the strategy behind paid media efforts for our clients. You excel at building and recommending clients’ omnichannel media and providing campaign strategy guidance from ideation to implementation. You constantly look for opportunities to improve the model or framework you are working with and hungry for the next opportunity to learn and grow. You will often decide “what’s next” on projects and interact regularly with clients to derive a clear understanding of customer business needs/priorities. Adept at both relationship building and problem solving, you understand the importance of keeping the client’s objectives front of mind - and you're constantly seeking potential new channels and strategies to keep us ahead of industry trends.

We want to see your curiosity come to life at Bold Orange. Our mantra is to Stay Curious, Stay Bold, and Stay Brave. We love talent who has a passion for life and digs in to make every moment matter.

Duties and Responsibilities:
60% - Paid Media Strategy, Execution, and Optimization
Develop, launch, and optimize cross-channel media strategies via a range of digital platforms and mediums
Execute, report on and continuously optimize digital marketing campaigns across channels such as paid search, paid social, display advertising and remarketing
Implement and manage programmatic buys across multiple demand side platforms and social media platforms
Serve as an expert on all aspects of programmatic planning and campaign management processes, RTB, exchanges, and ad networks
Create campaigns using best practices to gain relevancy and innovative ideas to stand out among the competition
Manage budgets and results across multiple platforms
Drive strategic alignment with all media stakeholders to ensure client’s strategic approach is integrated into all paid media including content, messaging, and creative
Execute optimization strategies through automation tools and through platform editor/interfaces to meet or exceed user and client goals
Expertly execute advanced remarketing campaigns
Author media briefs and provide campaign strategy guidance
Develop testing strategies to ensure decisions and optimizations are data and market driven

30% - Client-Facing Expertise
Partner with client strategists to develop paid media strategies that support client business objectives
Drive client narrative integrating organic media channels and omnichannel analytics
Present and make recommendations to clients, with varying levels of digital marketing and business experience in, an educational and support services capacity

10% - Industry and Channel Continued Learning
Stay informed on the latest thinking and best practices around digital marketing trends, media buying and attribution to identify potential new channels/strategies to keep us ahead
Easily reimagine what “media” means in a rapidly changing world - current with emerging trends

Required Qualifications:
Minimum five years' experience (agency preferred) or equivalent
Vast experience in broad media planning/channels, digital and otherwise, and national campaign management
Data-driven mindset
Exhibit strong decision-making, organization, time-management, planning, and problem-solving skills
Equal parts big thinker and big doer
Strong understanding of digital marketing and the implications that technology has on developing strategies and execution plans.
Have a strong grasp of how the paid media channels work together to create a cohesive, personalized marketing program for the customer, not just knowledge of one channel
Demonstrate project management skills and the ability to manage multiple campaigns in a fast-paced environment
Excellent communication skills – verbal and written
Certification in Google Ads, Facebook Ads, and/or Microsoft Ads
Earned certification in Google Analytics and/or Google Tag Manager
Possess communication skills with internal resources and clients to explain and justify paid media strategies and recommendations
Ease and comfort demonstrating strong data driven solutions capabilities to an audience with varying levels of maturity in digital marketing and business
Relatable, persuasive, and fluent in cross-channel digital marketing strategies and technologies in person and via phone/email
Desire to collaborate and partner with multiple internal disciplines and agency expertise to ensure diverse holistic customer experience solutions

Equal Opportunity Employer
We are an equal opportunity employer, dedicated to a policy of nondiscrimination in employment on any basis including race, color, creed, gender, sexual orientation, age, disability, religion, national origin, marital status, familial status, ancestry, status as a veteran, status with regard to public assistance and any other characteristic protected by law.

Bold Orange does not and will not discriminate against employees, prospective employees, clients or vendors.

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