VMLY&R Commerce | Copywriter
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VMLY&R COMMERCE is WPP’s newest end-to-end Creative Commerce Company. Built on the commerce expertise of Geometry and scaled through VMLY&R’s connected brand promise, we help modern brands grow by unifying marketing strategies around commerce.
We believe the space of commerce holds the most untapped creative potential to grow brands and people. Living CommerceTM is our proprietary approach and platform that guides how we work. By understanding how, when and why people buy, we deliver the most engaging and culturally-relevant creative commerce experiences across Retail, Experience, Design and Innovation. We do this as part of a network of 13,000 specialists across 80 countries, everywhere life intersects with commerce – this is end-to-end.
Develops and executes creative marketing ideas to solve client challenges. Focuses on the content and copy of the creative product. Collaborates primarily with an art director to generate ideas and create concepts and visual designs that are on strategy, on brand and achieve client objectives.
Attend project kick-off meetings with senior creative team members, account, strategy, and project management
Take notes based on creative brief discussed
Ask clarifying questions to understand the assignment and any specific creative requests
Confirm role on the project
Participate in creative brainstorms
Provide input on concepting the ideas based on knowledge of current trends, pop culture, and current and past design themes
Bring own original ideas to the meeting and share with team
Build upon other participants’ ideas
Constructively critique ideas discussed
Partner with an art director to create the agreed upon concept per brainstorm meeting
Write copy based on strategy, concept/idea, target audience, brand, brand guidelines and retailer
Ensure tone and language is appropriate for brand personality
Present work to the senior creative team members
Further explore and/or revise concept per creative lead’s direction
Interpret feedback and adjust copy accordingly
Ensure concept is on strategy
Mentor junior copywriters and/or interns
Enter time reports at minimum once a week and expense reports within 10 days of incurred expense
As part of the WPP Group, VMLY&R COMMERCE offers one of the best overall compensation packages in the business.
Required Skills & Experience
Bachelor’s degree in advertising, communications, journalism or relevant field
2-5 years of experience as a copywriter, preferably in an agency or in-house creative department
Basic understanding of advertising and marketing principles
Understanding of how to craft language that is introductory, educational, inspirational, formal, humorous, straightforward and can overall grab the attention of the viewer
Knowledge of current trends, pop culture, current and past design themes
Able to communicate clearly, thoroughly and succinctly both verbally and in writing; can clearly articulate an idea and the reason(s) behind a specific creative direction
Able to accept constructive feedback and apply in work
Current knowledge and understanding of where and how people interact with media, including at home, on the go, while shopping, mobile, broadcast, print, event, etc.
Collaborates well with others, demonstrated by partnering with other creatives to successfully brainstorm and concept ideas
Anticipates potential problems and obstacles to project success, communicates concerns and develops solutions
Proactively seeks out additional projects during lull periods
VMLY&R COMMERCE is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, gender identity, sexual orientation, national origin, disability status, protected veteran status, or any other characteristic protected by law. VMLY&R is a M/F Disabled and Vet EEO/AA Employer.