Nina Hale | Associate Display Planner


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Type Of Work:
Minneapolis, MN
Date Posted:
August 9, 2018


Associate Display Planner / August 2018

Job Description
Nina Hale is a performance digital marketing agency that drives revenue by connecting data to human behavior. The agency specializes in providing strategy + planning, paid search, paid social, display, social media, technical and content search engine optimization (SEO), content strategy, conversion optimization, traditional media, and marketing analytics. A nationally certified women-owned business (WBENC) and 100% employee-owned, the agency has been recognized as a 16-time Best Places to Work award recipient and has been named to Inc. 5000's Fastest Growing Companies for five consecutive years.

Nina Hale is currently seeking a full-time, Associate Paid Media Planner to focus on display media advertising.


This position will play a key role within the display media team, aiding in client deliverables, aligning with other media teams, and continuing development of their display advertising skills. Key responsibilities include:

-Research display programmatic partners and direct publishers, their evolving capabilities and related industry trends
-Develop vendor relationships
-Campaign setup including trafficking, orders, goal tracking and conversion testing
-Monitor campaign performance and pacing, manage vendor and in-house optimizations
-Evaluate display impact on website and search performance
-Build client-facing reports with data visualization and insights
-Summarize and communicate status of all campaigns with appropriate internal contacts
-Work with project manager to create and ensure timely delivery of project schedules
-Monthly billing calculations and discrepancy resolution


-1-2 years experience monitoring display campaigns
-Experience in managing display campaigns through DoubleClick Campaign Manager
-Experience maintaining campaigns through DSPs, ad networks, or similar; experience managing within DSPs a plus
-High proficiency with Microsoft Excel—formulas, pivot tables, creating efficiencies
-Knowledge of display metrics and results-driven optimization
-Strong written and verbal communication skills
-Strong organizational skills and the ability to manage multiple projects simultaneously while meeting deadlines
-Preferred basic understanding of programmatic landscape and evolving technologies
-Willingness to learn and use Google Analytics and applicable DSPs—any current tool certifications are a plus
-A data-driven, independent, and analytical approach to problem solving
-The ability to work independently as well as with a team in a fast paced, goal-oriented environment
-Self-starting, positive work ethic, to consistently meet and exceed objectives and take on more responsibility


-Competitive Salary—DOQ
-Top-rated health plan, paid 100% for staff
-Immediately-vested 2% match IRA
-Best Places to Work company atmosphere
-Ongoing training and education opportunities
-Participation in company stock ownership plan (this is an additional benefit for employees, at no cost to them)

About Nina Hale

We are 100% employee-owned, so we have good reason to create a place people want to work. We value curiosity and integrity. We hire people who are authentic, experts at their craft, and genuinely passionate about digital. We have an open-door policy. Positive work-life balance is a top priority. And we consistently carve out time for all-company field trips to build the NH community. Some of our favorite events? A grown-up Easter egg hunt (with coveted prizes like cash and additional days off), company day at the Minnesota State Fair, and our annual cookout at our Founder’s family cabin.

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