PubPass | Social Marketing Manager
Digital Marketing
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Description
JOB TITLE: Social Marketing Manager
LOCATION: St. Paul, Minnesota (remote candidates will be considered)
TYPE: Part Time / 20 hrs/wk (with potential to become full time role)
ABOUT PUBPASS
PubPass is a magical book and app that unlocks great deals at a network of bars and breweries across the country. It’s the best way to explore new places and try great beer along the way.
Our mission at PubPass is to illuminate all that a city has to offer — from unsung dives to hip breweries and award-winning restaurants — we’re here to help “Discover Better.”
We strive to be an undeniable asset for bars and breweries. Taking care of our partners and their staff is paramount.
JOB DESCRIPTION
If you enjoy being behind cameras and in front of crowds, take social media seriously, love exploring (and talking about) new places and meeting new people? This might be your ideal half-time hustle.
The Social Marketing Manager is responsible for the day to day management of various online and offline marketing efforts including: PubPass social media channels, in-person events, digital content creation and community management.
This digital role will also be consumer-facing and involve a visible presence as a member of our team — emceeing events and parties, representing PubPass on TV shows, recording interviews with brewers and more. The ideal candidate will love both!
JOB DUTIES:
SOCIAL MEDIA / DIGITAL MARKETING
Content strategy and creation, including photography and video storytelling
Community engagement
Owning and maintaining editorial calendar for all social media platforms, including writing, curating and scheduling all posts from social accounts
Identifying and engaging with influencers to help elevate our brand and amplify points of view
Managing the brand's social presence day-to-day, monitoring channels, responding to posts and managing reputation issues appropriately
Responding to customer-service emails as needed
EVENTS
Coordinate and attend events in our markets across the country
Emcee events and engage with attendees as needed
Schedule music and entertainment in coordination with Director of Marketing and city curators
MEDIA
Write and submit press releases to media outlets (TV, magazines, etc)
Participate in on-camera interviews as needed
REQUIRED QUALIFICATIONS:
Demonstrates creativity and existing immersion in social media
Highly creative writing experience with a great sense of humor and wit
Comfortable being on-camera and maintaining a fun, but professional candor
Possesses knowledge and experience in traditional and digital marketing
Can read a room and empathize easily with PubPass users, partners and team
Experience with content development and publishing tools, including video/photo editing software
Displays in-depth knowledge and understanding of social media platforms, (Facebook, Twitter, Instagram, YouTube, Snapchat, Pinterest, etc.) and how each platform can be utilized in different scenarios
Maintains excellent writing and language skills
Experience writing press releases and pitching story concepts to media outlets
Working knowledge of the blogger/influencer ecosystem relevant to PubPass
Comfortable planning events and speaking in front of a crowd
Ability to work independently and use good judgment in bringing to life the mission and voice of PubPass
PREFERRED QUALIFICATIONS:
Knowledgeable about the craft beer industry
Photography and videography experience
Experience with public relations tools and practices.
WORK DAYS: This position requires that essential functions are performed during weekend and/or evening hours as needed / reasonable. Our users are interacting with us mostly at night and on weekends. It’s a craft beer business. You get the idea.
TRAVEL: 30%
