IAN | Social Media Manager + Digital Marketing Specialist
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Social Media Manager + Digital Marketing Specialist
The 411: Full-service, long-standing, award-winning ad agency looking for a Social Media Manager + Digital Marketing Specialist to tell and share our clients’ stories via social media and other digital outlets.
The Social Media Manager + Digital Marketing Specialist will be responsible for creating and delivering creative social campaigns for several on-going clients, maximizing opportunities for engagement, conversation and brand building. This candidate must be a thought leader and able to create creative content and write engaging and meaningful copy, independently, that produces measurable results. Agency experience required.
Set up and manage digital marketing campaigns, including Facebook, LinkedIn, Instagram and Twitter with defined goals and measurables.
Measure results of all online marketing.
Create online brand awareness.
Coordinate online marketing activities.
Execute digital marketing communication strategies.
Write text for online marketing tools and ads.
Build and execute social media strategy and campaigns through research, bench-marking, messaging and audience identification that’s in keeping with and support of clients’ strategic plans.
Create and implement integrated social media plan and editorial calendar.
Generate, edit, publish and share content (original text, images, video and HTML) that encourages targeted audiences to take action and engage with the individual clients.
Develop goals and measures for growing followers and engagement across all current social media channels (Facebook, Twitter, Instagram, LinkedIn); develop strategy and recommendations for additional social media channels as needed.
Write and edit text for social media, email campaigns, web and other communications.
Provide education and training on latest trends and updates to internal team and clients.
Creatively develop “outside the box” social campaigns.
Assist with crisis management and negative communications. Collaborate with other departments to respond to issues that may arise in public-facing channels in a timely manner.
Support digital marketing efforts by developing content for web, email, newsletters, other communications as needed.
Work collaboratively with Agency team to strategically integrate and align communications and marketing efforts.
BA in English, Communications, Marketing, Public Relations or related liberal arts degree.
4+ years social media (paid and organic), online marketing and/or digital advertising experience.
Strong current social media awareness and expertise.
Experience with SEO/SEA/CMS/Online advertising/Email marketing.
Experience measuring results of online campaigns.
Prior agency experience.
Google Analytics and Google Tag Manager experience.
Experience connecting with social media influencers and communicating with an audience from a brand perspective.
Experience with Google AdWords.
Excellent skills, experience and up-to-date knowledge of all social media platforms.
Working knowledge of social media management/ aggregators, such as Hootsuite or Sprout Social.
Strong creative concepting and content skills and an understanding of marketing concepts.
Strong skills in analytics, problem solving, negotiating, organizing and time management.
Excellent writing and communication skills.
Strong attention to detail.
Demonstrated ability to work well with internal and external partners.
Ability to meet tight deadlines, juggle numerous projects and work under pressure.
Basic understanding of HTML coding (preferred).
Photography and/or photo editing skills a plus.
Compensation and Benefits:
We offer a driven yet flexible work environment, competitive salary, and a full range of benefits including health and disability insurance, 401K and more. The salary range for this position will be between $50k - $55k. Interviews will commence the week of June 7, 2021. Experienced applicants only.