Brandpoint | SEO Strategist – Content Marketing
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Brandpoint is a one-stop-shop content marketing agency, helping companies and agencies of all shapes and sizes thrive in four key areas of content marketing: Strategy, Creation, Distribution and Management.
Our experienced writers, strategists, designers, and developers specialize in identifying valuable marketing opportunities for our clients and using high-quality content and workflow solutions to capitalize on them.
The SEO Strategist plans, coordinates and implements SEO strategies for clients, as well as reports and optimizes on those strategies. This role works directly with clients, and also works collaboratively with the entire content marketing team to build marketing plans to drive client goals.
Develop plans for clients’ SEO strategies, including defining requirements, tasks and resources required for success.
Perform work necessary to build SEO strategies, including keyword research, analysis and recommendations related to website and webpage structure, as well as optimization of existing content.
Provide recommendations and execute/manage strategies for content development in coordination with SEO goals.
Manage and execute implementation of SEO strategy.
Monitor and evaluate search results and search performance across the major search channels in order to improve rankings.
Monitor and evaluate clients’ digital ecosystems from a content analysis lens, including web analytics and social channels, in order to develop, optimize and recommend SEO strategies.
Analyze results, report on outcomes and draw insights to use in optimization of SEO strategies.
Communicate to clients, team and management on strategy/project development, timelines and results.
Collaborate on client strategy for digital marketing and goal definition for success.
Keep abreast of SEO, search engine, social media and internet marketing industry trends and developments.
Passion for SEO and digital marketing.
Ability to think creatively, strategically and identify and resolve problems.
Ability to work collaboratively and professionally with clients.
Ability to multi-task and work in a fast-paced, deadline-driven, creative environment.
Excellent self-motivation, as well as analytical, organizational and time management skills.
3+ years experience in Search Engine Optimization (SEO)
Strong understanding of Search Engine Marketing (SEM) and Search Engine Optimization (SEO) process
Experience working with popular keyword tools (Google, SEMrush, etc.)
Experience working within various Content Management System (CMS) platforms, and knowledge of HTML/CSS and website administration
Experience with website analysis using a variety of analytics tools including Google Analytics
Knowledge of PPC programs and optimizing data gathered from organic and paid sources
Bachelor’s degree required
ARAnet companies are a fun place to work. With a casual dress code, flexible work hours. When we’re not under quarantine, we have weekly yoga and summer picnics. ARAnet strives to have a strong company culture with many added perks. Everybody fits in and find friends here. And works hard. Then there’s the other stuff: medical and dental, generous Paid Time Off Plan, volunteer time, 401K plan, even that scary flu shot every fall (optional). And much more.
ARAnet Inc. is an Equal Opportunity Employer and prohibits discrimination and harassment of any kind. ARAnet Inc. is committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment. All employment decisions at ARAnet Inc.are based on business needs, job requirements and individual qualifications, without regard to race, color, religion or belief, […], family or parental status, or any other status protected by the laws or regulations in the locations where we operate. ARAnet Inc. will not tolerate discrimination or harassment based on any of these characteristics. ARAnet Inc. encourages applicants of all ages.”