Nina Hale | Senior SEO Specialist
Digital Marketing
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Description
Nina Hale is a performance digital marketing agency that drives revenue by connecting data to human behavior. The agency specializes in providing strategy + planning, paid search, paid social, display, social media, technical and content search engine optimization (SEO), content strategy, conversion optimization, traditional media, and marketing analytics. A nationally certified women-owned business (WBENC) and 100% employee-owned, the agency has been recognized as a 17-time Best Places to Work award recipient and has been named to Inc. 5000's Fastest Growing Companies for five consecutive years.
Nina Hale is currently seeking an SEO professional with experience developing and executing SEO strategies. This role includes a combination of execution, strategic and client-facing responsibilities. The ideal candidate is a data-driven marketer, adept in SEO, and content strategy, and passionate about digital media strategy.
_KEY RESPONSIBILITIES
•In this role, you’ll work side by side with account managers, media directors and other strategists to develop content strategies to meet client goals.
•Perform primary research (search data, audience insights, S.W.O.T.) keyword research, competitive analysis, content audits, gap analyses, and keyword/topic mapping to discover opportunities for content optimization and creation
•Use audience insights and performance data to map the consumer/B2B journey and determine the relevant customer connection points
•Identify new opportunities and best practices based on emerging digital trends, competitive business intelligence and consumer insights
•Match user intent with SERP landscape to identify high-level topical opportunities, as well as specific content asset types to create relevant content opportunities
•Align content topics to the consumer/B2B journeys and prioritize high-impact opportunities that map to business goals to develop SEO/social/data-driven content strategies
•Write SEO optimized content for placement on blogs, websites (on page copy, titles, subtitles, meta, image tags, etc.), paid advertising landing pages, social media, paid ads, etc.
•Present findings in client meetings, be part of larger team client presentations, and may be responsible for communication directly with clients
•Report on developing content/SEO trends, tactics, and opportunities to internal team and clients, with occasional authorship of POVs (Point of View) documents and Nina Hale blog posts
_REQUIRED SKILLS
•Experience in SEO / Content Marketing with demonstrated results identifying opportunities for optimization and creation for on-page content optimizations
•B.S / B.A. degree preferred
•Working knowledge of common SEO, search and analytics tools (BrightEdge, Conductor, •Search Console, Google Keyword Planner, AdWords, Google Analytics)
•A background in data and results-driven creation / optimization is vital
•Working knowledge of Google ranking factors and ongoing algorithm changes
•Ability to work independently as well as with a team
•Self-starter approach to work, a positive attitude, and a drive to consistently meet and exceed objectives and take on more responsibility
•Strong experience with Microsoft Excel and PowerPoint
_COMPENSATION + BENEFITS
•Competitive Salary
•Top-rate health plan, paid 100% for employees
•Immediately-vested 401K match
•100% employee owned company - automatic participation in the company ownership plan- ESOP
•Commuter stipend
•Time away from the office
•Generous PTO
•2 work from home days a month
•4 weeks paid maternity and paternity leave
•1 week work from home when you get a new furry pet - Pawternity leave
•11 paid holidays
•2 floating holidays
•Work from home between Christmas and New Years
_ABOUT NINA HALE
We are 100% employee-owned, so we have good reason to create a place people want to work. We value curiosity and integrity. We hire people who are authentic, experts at their craft, and genuinely passionate about digital. We have an open-door policy. Positive work-life balance is a top priority. And we consistently carve out time for all-company field trips to build the NH community. Some of our favorite events? A grown-up Easter egg hunt (with coveted prizes like cash and additional days off), company day at the Minnesota State Fair, and our annual cookout at our Founder’s family cabin.
Nina Hale is an equal opportunity employer. We are committed to fostering an inclusive environment for everyone!
