Media Bridge | Programmatic Manager
Digital Marketing
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Description
We are seeking a dynamic and proactive Programmatic Manager to develop and execute digital advertising campaigns with a focus on programmatic.. The ideal candidate will possess a strong background in managing, optimizing, and analyzing data across multiple platforms and DSP’s.
We have a fun and vibrant culture that celebrates individual differences. We believe in and are committed to creating a diverse, equitable, and inclusive workplace. We're a no-excuses, results-driven group who generally believe in being good people who "do the right thing" and have fun while we're doing it. In this professional-yet-relaxed environment, we want employees who enjoy what they do and where they work, and who constantly strive to help us grow by helping our clients grow.
WHAT YOU'LL BE DOING AS A PROGRAMMATIC MANAGER
- Develop and execute digital advertising campaigns, including display, video, social media advertising, with a strong emphasis on programmatic.
- Manage and optimize campaigns to meet and exceed performance goals, including KPIs such as ROAS, CPA, and conversion rates.
- Analyze data and provide insights to inform campaign strategy and optimization.
- Collaborate with internal and external partners to ensure campaigns are aligned with overall marketing goals and objectives.
- Stay up-to-date on industry trends and best practices in digital advertising, including changes in ad platforms and technology as well as rules and regulations.
- Manage budgets and track expenses to ensure campaigns are delivered on time and within budget.
IDEAL BACKGROUND
- 3+ years of experience in digital advertising, with a focus on programmatic..
- Strong analytical and problem solving skills, with the ability to interpret data and provide actionable insights.
- Experience managing and optimizing campaigns across multiple platforms, including Google Ads and DSP’s (ideally The Trade Desk and Pulsepoint).
- Experience managing and optimizing campaigns across social media channels is a plus
- Google Ads and Google Analytics certifications are a plus...
