Modern Climate, LLC | Demand Generation / Campaign Manager
Media
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Description
We’re Modern Climate, a brand and technology company. We help brands achieve significance in a complex, consumer-driven, technology-enabled world. We help organizations better understand their brand and customers, and align that understanding with meaningful, creatively inspired marketing experiences across the customer journey – so they are able to more powerfully and efficiently generate demand, create engagement and foster advocacy.
Job Summary:
We’re looking for a Demand Generation / Campaign Manager who will work as part of a team to advance, facilitate or lead client marketing programs that capture and nurture leads across multiple channels. In this role, you’ll support digital programs that foster leads and funnel activity through SEM, email, retargeting, targeted social advertising, and cooperative marketing with partners. This role will work closely with the demand-gen strategist and cross-functional teams to define targets, build and implement campaign frameworks, and track and report on the program success.
Job Description:
- Support, implement and optimize digital campaigns
- Monitor and report on campaign performance with focus on relevant KPIs, including but not
limited to impressions, clicks, web visitors, content and CTA interactions, lead acquisition
and engagement, conversation, and ROI
- Direct and assist in implementing marketing solutions and platforms
- Support digital marketing team as needed to ensure projects stay on track and meet
objectives
Requirements:
- Bachelor’s degree in Business, Marketing, or a related field or equivalent experience
- 5+ years of digital marketing, demand-gen or campaign experience
- Experience developing and executing customer emails, journeys, marketing content and
other digital media
- Experience operating common analytics platforms
- Experience communicating data and data-driven insights
- Experience with common marketing automation tools for building and sending emails,
integrating forms, developing landing pages, managing prospect/customer profiles
Characteristics:
- Demonstrate leadership in a collaborative team environment
- Accountable to responsibilities and commitments
- Value and exercise cross-functional collaboration
- Relentlessly attentive to detail
- Ability to assess and prioritize situations and take the appropriate action
- Ability to produce compelling and distinctive work
- Good written and oral communication skills
- Ability to shift back and forth between right-brain and left-brain thinking
- Ability to learn quickly and deal well with ambiguous situations
- Strong technical ability, practical skills, and creative problem solving skills
Modern Climate Offers:
- An inclusive, vibrant and welcoming culture
- Challenging and unique opportunities that will elevate your career growth
- A team of industry-leading colleagues to grow alongside
- A genuine team environment (you’ll support and be supported by others)
- Highly competitive salary
- Flexible hybrid schedule
- Medical, dental and vision insurance
- Flexible PTO
