Bold Orange | Paid Search Strategist
Media
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Description
About Bold Orange:
Bold Orange (BOCO) is a customer experience company. We believe authentic human connections are the single most important driver of business and societal progress. We exist to create these connections across the customer lifecycle, from acquisition to engagement to retention. Our culture is one of curiosity, collaboration, proactivity and always bringing the outside perspective to our clients.
Position Summary:
The Paid Search Strategist will play a pivotal role on the Bold Orange media team, driving search strategy, execution, and optimization for agency clients. As a true expert at your craft, you are willing to bring your ideas to the forefront within agency teams and your clients. You constantly look for opportunities to improve the model or framework you are working with and hungry for the next opportunity to learn and grow. You will often decide “what’s next” on projects and interact regularly with clients to derive a clear understanding of customer business needs/priorities. Adept at both relationship building and problem solving, you understand the importance of keeping the client’s objectives front of mind - and you're constantly seeking new opportunities and strategies to keep us ahead of industry trends.
Duties and Responsibilities:
Google Ads Advanced Certification
At least two years of experience managing paid search (SEM/PPC) campaigns on Google Ads and Microsoft Ads
Ability to demonstrate analytical skills, technical knowledge, and attention to detail
Great communications skills
Proficiency with Excel, PowerPoint, and common reporting tools
Experience with bulk editing tools (Ads Editor) and Keyword Planner
Google Analytics Experience / Certification
Ability to manage multiple campaigns in a fast-paced environment
Comfortable working in a hybrid work environment and communicative through Teams, Zoom, and other virtual presence platforms
Driven and self-motivated
Preferred Experience (not required):
Discovery, Display, Video and Shopping Networks campaign management
Google Ads Automation and Scripts
Understanding of Google Tag Manager
Meta, Twitter, LinkedIn, Snapchat Ads experience
Who We Are:
Our tone is professionally sassy. We embrace meat raffles, hot seats, and the occasional Jell‑O shot. We like staff meetings that are informative, educational, and at times, damn funny. We believe in no hierarchy, no bull, no politics. Just honest, hard work and great fun.
Equal Opportunity Employer:
We are an equal opportunity employer, dedicated to a policy of nondiscrimination in employment on any basis including race, color, creed, gender, sexual orientation, age, disability, religion, national origin, marital status, familial status, ancestry, status as a veteran, status with regard to public assistance and any other characteristic protected by law. Bold Orange does not and will not discriminate against employees, prospective employees, clients, or vendors.