Plural and Decker Collaborate on Connecticut Lottery’s “Keno” TV Campaign
By The Minneapolis Egotist / /
Plural recently partnered with Decker to produce the Connecticut Lottery “Keno” TV campaign. Leading eh Plural team was director, Michael Fagan, who brought his unique comedy perspective to the project.
Decker aimed to show how quick, easy and most of all fun playing Keno can be, with the chance for some big payouts. The creative team, led by Dominic DeLoya and Alan Duda created a concept that centered on the celebration and connection between two people sharing a big with with some surprises.
The campaign was filmed on location in Boston, MA.
Credits
Decker – Agency
SVP, Strategy + Development – Andrew Kesin
Creative Director/Writer – Dominic DeLoya
Creative Director/Art – Alan Duda
Producer – Liza Near
Senior Account Executive – Amanda Ardel
Creative Services Manager – Kara Murphy
Senior Motion Designer – Adrienne Sullivan
Plural – Production + Post
Executive Producer – Stephen Holm
Executive Producer (Vagrants) – Winston McDonald
Director/Editor – Michael Fagan
Line Producer – Mike Bowes
Cinematographer – Quinton Brogan
Production Designer – Suja Ono
Sound Design + Mix – Matt Berkey
VFX – Vagrants
VFX Supervisor – Jonah Kaplan
Colorist – Rob Bessette
[Image and video courtesy of Plural.]
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