Periscope Reframes Frozen Food for the Modern Family with First Schwan’s Brand Campaign


By The Minneapolis Egotist / /

Way before AmazonFresh, Shipt and Instacart, Schwan’s was providing quality mealtime options to households across the nation in their iconic yellow delivery trucks. 60-plus years later, Schwan’s is eager to claim their seat at the modern dining table—that’s why they called on Periscope to help modernize and meet the needs of younger, busy families with their first-ever TV spot and campaign.
The campaign’s centerpiece—a breakthrough commercial that literally pulls its hero between daily obligations—marks a new era for the 67-year-old brand that was the original food deliverer, long before Amazon Prime, Instacart and other grocery delivery options came to be. 
“We went the unexpected route, pairing a legacy brand like Schwan’s with high-energy production elements like rigs and stunts,” said Periscope Chief Creative Officer Peter Nicholson. “By doing so, we’re communicating how Schwan’s has a place in the modern family’s home.” 




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