Periscope and Minnesota Lottery Bring Us Dwight Elephant


By the minneapolis egotist / /

Periscope has created a new video campaign for the Minnesota Lottery featuring the epically-festive Dwight Elephant, the ultimate gift-giving expert. He may still live with his mom, but that doesn’t stop this presumed holiday influencer from dishing out healthy helpings of holiday cheer and advice.

All you have to do is call 1-866-DWIGHTY, and Dwight will help solve all of your holiday gift-giving quandaries. And on top of gift ideas, he offers holiday bedtime stories, merry limericks, a list of words that rhyme with mistletoe which nobody asked for, and more.

The character, inspired by the wackiness of traditional “white elephant” gifts, stars in this new campaign promoting MN Lottery scratch game gifts. And, as an extra gift for the season, these videos can be seen all over TV, social media, gas station TV and the web.


  1. anonymous January 15, 2020

    You cats should really include the production credits on these types of posts.

  2. Anonymous II January 24, 2020

    Nah, let’s skip credits. It’s more fair to blame the system for a campaign like this.

  3. Onlooker January 24, 2020

    Once upon a time, Periscope used to be at the forefront of this market…how times have changed.

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