Minneapolis Agency CEOs Launch New Sports Marketing Firm

By The Minneapolis Egotist / February 6, 2025 /

Meet the Female Entrepreneurs Redefining Sports Marketing

The global sports market is booming, and with the explosion of women’s sports new opportunities are emerging for brands looking to connect with a highly-engaged and rapidly-growing audience. To help navigate this evolving landscape, Ellie Anderson, CEO of Griffin Archer, and Tracy Call, CEO of Media Bridge, founded Highlight Reel Sports Marketing.

Highlight Reel is a full-service sports marketing agency that aims to help clients foster deeper connections with fans and get more from their sports partnerships. “Many brands today are being offered the same, off-the-shelf package for an outrageous price tag when there are more authentic and customizable ways to reach the same audience,” said Tracy Call. As a former professional athlete turned media maven, Tracy has seen both sides of sports partnerships.

Sports are one of the last places that brands are guaranteed live eyeballs. “With the viewership continuing to rise, we have seen a growing need for brands to get more guidance not only on which sports and athletes they are engaging, but how to get the most out of their investment,” said Ellie Anderson. “Sports partnerships shouldn’t be something that is tacked onto a marketing plan, with creative as an afterthought. They should be a well thought out and integrated part of an overall brand strategy.”

Ellie and Tracy have already helped numerous brands elevate sports partnerships through their own respective creative and media agencies. Now, they are committed to delivering even more integrated solutions by bringing strategy, negotiations, creative, production and media buying all under one roof.

About Highlight Reel Sports Marketing
Highlight Reel Sports Marketing is a full-service agency rooted in analytics, media buying, and creative. The agency was founded by industry veterans Ellie Anderson and Tracy Call. Highlight Reel specializes in creating authentic brand partnerships and integrated marketing campaigns that connect clients with the right opportunities in both collegiate and professional sports, helping to build lasting connections with fans and drive performance.