By Egotist / /
The LEVEL Mpls agency has partnered with the State of North Dakota Department of Health to help overcome Covid-19 vaccine hesitancy among North Dakota residents. The newly launched campaign urges a return to normalcy by inspiring North Dakotans to get back to doing the things they love with the people they love. The messaging focuses on the human need for connection and is centered around the theme “Let’s Get Vac Together.”
The campaign is based on research that showed that messaging for vaccination holdouts has greater impact when it emphasizes safety, efficacy and the promise of getting life back to the way it was before the pandemic. The advertising focuses on getting back to sharing moments with others again.
The agency enlisted Taylor Editorial and Audio Ruckus to produce the visual and sound elements for the campaign. The marketing effort includes a complementary mix of broadcast TV and radio, outdoor and social media, Redbox advertising and Screenvision media, along with live sports programming radio.