Kick helps Panache go purple


By The Minneapolis Egotist / / Panache, a Minnesota-grown artisan apple juice brand, has been selected as an exclusive vendor for Super Bowl 52. So to up their game for the big game, Panache teamed up with Kick to breathe new life into their entire line of infused juice packaging. They even introduced a new flavor that celebrates their purple pride: Bold North. “Our goal with the brand refresh was to bring more energy and liveliness to the shelf while maintaining a level of sophistication that their artisan products deserve,” says Kick co-founder and executive creative director Stefan Hartung. “The new design empowers Panache apple juices to live up to their name—vibrant, unique and bursting with flavor.” But here’s our favorite part. Rumor has it Panache juices make for great cocktail mixers. So great, in fact, Kick whipped up a “Minnesota Miracle” cocktail recipe they’re sharing just in time for Sunday’s Vikes game. Can you Digg it?