Jung von Matt is at it Again with a Smart Campaign for a Home Repair Store


By rizeabove / / When Jung von Matt was tasked with marketing the home repair brand OBI they looked at the competition and saw a price war filled with terribly designed ads. So they decided to stand out from the clutter by creating beautiful, functional pieces. They created “billboards” by renovating homes near the store locations; but, only renovated patches of the building within the dimensions of a traditional billboard space. Smart. “Renovated Billboards” OBI – Jung von Matt