By the minneapolis egotist / /
IN Food Marketing & Design is a local advertising and marketing agency located in the North Loop, with a special focus on clients in the food world. Every year they partner with a Twin Cities nonprofit to help eliminate hunger in the metro area as part of their give-back campaign Food for All. During their 2020 Food for All partnership, they teamed up with the local food heroes, TC Food Justice.
The IN Food team provided the non-profit with a monetary donation as well as $10,000 worth of marketing services. They branded what sets TC Food Justice apart from the crowd and designed a look and logo for their all-volunteer crew who travel by bike in rain or shine so that no food goes to waste, the “Rescue Squad.” The pro-bono work also included brand guidelines, content direction and suggestions to the tone and consistency of their social media. Kelzee Tibbits, the organization’s sustainability coordinator, spoke about the impact of the Food For All partnership. “The IN Food team brought us back to the beginning to take a serious look at the items we had created piecemeal over the years. I feel confident in the marketing foundation they have built for us and taught us how to use.”
Read more about this match made in food heaven on the IN Food Marketing blog here, and give TC Food Justice some love on Instagram (@tcfoodjustice) and Facebook (@TCFoodJustice).