By Egotist / /
From time to time, it’s good to be reminded that no matter what you’ve got going on, you deserve to give yourself a little break. A little escape from reality. Even if it’s only for a moment. And even if it’s only with something as simple as a snack.
The SKIPPY Peanut Butter Brands new campaign aims to give people just that. Created by BBDO Minneapolis and launching June 22nd, these dreamy yet familiar, music-driven spots showcase those moments in life where you could really use a second to yourself.
With a simple scoop of SKIPPY Peanut Butter, these characters are reminded that, when you take a second to live in the moment, you feel a little bit better. Whether you’re dealing with destructive puppies or chaotic kids, the maker of SKIPPY Peanut Butter just wants you to know, they get it.
The spots are accompanied by a series of hypnotic animations on social that invite viewers to escape into a SKIPPY Peanut Butter dream world filled with relaxing snacking moments.
David Mackereth, Creative Director at BBDO Minneapolis put it simply, “This work visualizes how SKIPPY Peanut Butter can sweeten life’s little bummers, much in the same way it can turn a bummer food like celery into a fun snack.”
The new campaign will run as part of a fully integrated campaign across broadcast, online video and social media. A list of creative credits has been provided below.
Agency: BBDO Minneapolis
Client: SKIPPY Peanut Butter Brand
Marketing Director: Jennifer Nolander
Brand Manager: Jennesa Kinscher
Associate Brand Manager: Drew Parsons
Executive Creative Director: Tim Mattimore
Creative Director: David Mackereth
Creative Director: Nathalia Resende
Art Director: Holly Younce
Copywriter: Olivia Boone
Producer: Peter McLarnan
SVP Group Account Director: Ali Siviter
Account Director: Angela Lund
Planning Director: Theodore Schweitz
Account Supervisor: Breanne Voeltz
Account Executive: Jennifer Hogan
Production Company: Park Pictures
Director: Terri Timely
Executive Producer: Cody Ryder
Editorial: Drive Thru
Editor: Mick Uzendoski
Sound Design: The Hifi Project
Original Music: The Hifi Project
Finish: Drive Thru
Color: Company 3