Hormel Foods, The Makers of SKIPPY Peanut Butter, Launch New “Go to Your SKIPPY Place” Campaign


By Egotist / /

From time to time, it’s good to be reminded that no matter what you’ve got going on, you deserve to give yourself a little break. A little escape from reality. Even if it’s only for a moment. And even if it’s only with something as simple as a snack.

The SKIPPY Peanut Butter Brands new campaign aims to give people just that. Created by BBDO Minneapolis and launching June 22nd, these dreamy yet familiar, music-driven spots showcase those moments in life where you could really use a second to yourself.

With a simple scoop of SKIPPY Peanut Butter, these characters are reminded that, when you take a second to live in the moment, you feel a little bit better. Whether you’re dealing with destructive puppies or chaotic kids, the maker of SKIPPY Peanut Butter just wants you to know, they get it.

The spots are accompanied by a series of hypnotic animations on social that invite viewers to escape into a SKIPPY Peanut Butter dream world filled with relaxing snacking moments.

David Mackereth, Creative Director at BBDO Minneapolis put it simply, “This work visualizes how SKIPPY Peanut Butter can sweeten life’s little bummers, much in the same way it can turn a bummer food like celery into a fun snack.”


The new campaign will run as part of a fully integrated campaign across broadcast, online video and social media. A list of creative credits has been provided below.

Agency: BBDO Minneapolis
Client: SKIPPY Peanut Butter Brand
Marketing Director: Jennifer Nolander
Brand Manager: Jennesa Kinscher
Associate Brand Manager: Drew Parsons

Creative Credits:
Executive Creative Director: Tim Mattimore
Creative Director: David Mackereth
Creative Director: Nathalia Resende
Art Director: Holly Younce
Copywriter: Olivia Boone
Producer: Peter McLarnan
SVP Group Account Director: Ali Siviter
Account Director: Angela Lund
Planning Director: Theodore Schweitz
Account Supervisor: Breanne Voeltz
Account Executive: Jennifer Hogan

Production Company: Park Pictures
Director: Terri Timely
Executive Producer: Cody Ryder
Editorial: Drive Thru
Editor: Mick Uzendoski
Sound Design: The Hifi Project
Original Music: The Hifi Project
Finish: Drive Thru
Color: Company 3


  1. Robin July 11, 2020

    The WORST commercial on the air! I actually watched it and it was SO BAD that I wondered how it got on the air! These commercials will cause people to leave Skippy on the shelf! TAKE THEM OFF!

  2. Donna Greulich July 17, 2020

    The new commercials are just awful. I guess it was approved when it airs people can talk about how bad they are. The money was not well spent on this new campaign.

  3. Janna Wilson July 19, 2020

    I don’t believe I’ve ever despised an ad campaign more than this one. You may have planned for quirkiness, but instead succeeded in doing a huge face plant. I agree with Robin in that I will NEVER eat Skippy again. In face, I have to turn the channel whenever the spots are on. Hormel, please oh please realize that these ads are doing more harm than good. Seriously BBDO, this is the best you have?

  4. Bud July 20, 2020

    It actually hurts to watch this

  5. no July 27, 2020

    Wow, this is not awful, or at the level to receive these remarks. This is probably one jealous troll who has an unhappy life. Good for anyone making work right now. Be more supportive of our ad community.

  6. Barry August 7, 2020

    Unfortunately, like most things American, Skippy peanut butter contains twice the sugar of European peanut butter

  7. Robyn August 16, 2020

    To the dude defending these commercials, don’t bother…you are way outnumbered! I would literally rather gouge my eyes out with a pickle fork as listen to the nonsensical drivel coming out of the mouths of the idiots in these ads. These are just terrible!

  8. no August 21, 2020

    Robyn, yes I’m outnumbered by you posting under other fake names. Donna + Janna’s full names don’t appear to be connected to anyone who’s job would connect them to post on the lowly MN egotist.

  9. EJ Henderson August 22, 2020

    These are the worst commercials I can ever remember! Meaningless dialog, people singing off-key and a complete non-sequitur ending. I grab the remote as soon as I hear the first note. I can’t believe someone got paid to make these things, and someone else was crazy enough to put them on the air.

  10. the minneapolis egotist

    the minneapolis egotist August 22, 2020

    @no: “lowly MN egotist.” Good stuff. Feel free to see yourself out.

  11. Nell August 24, 2020

    Is cute is catchy I hate that song now I sing it all day long in the shower I’m singing go to your Skippy place and then I burst out laughing

  12. Karen van August 30, 2020

    Someone should lost their job over these idiotc commercials They are so annoying and no one will be motivated to buy Skippy because of them. I change the channel as soon as they come on.

  13. No, no, please just stop September 1, 2020

    These are harmless. Unless you’re paying for them. Nobody will remember anything we do in this industry anyway.

    “Hey, remember when we won that super kick-ass award for selling that stuff that people buy?”

    No. Nobody does. And nobody cares. If you sell more, you keep working. This won’t sell more, so this crew will move on to selling something else. We don’t save lives here. We just make noise. And this is a dog fart. Quiet, small and gross but it’ll pass.

  14. Luther September 4, 2020

    Please stop bombarding TV viewers with the inane “fun” aunt and the clueless dog owners. The talk-sing jingle reflects the dumb and dumber age of supposed musical composition. Whoever is responsible for that travesty makes Adam Sandler look like a musical genius. A commercial is supposed to make people want to BUY your product, not change the channel, mute the commercial or swear not to buy any Skippy ever again.
    The ad agency responsible for this campaign has underestimated the intelligence of American consumers.

  15. Melissa October 8, 2020

    Such a vile commercial. I would purposely never buy Skippy for the mere fact that I have to endure the ads. It’s amazing that this ad was approved and aired. Smucker’s!!! here I come!

  16. ARYAN October 20, 2020


  17. Vicki Coburn December 10, 2020

    This commercial is so bad, I used to buy Skippy, this ad has forced me to buy Jiff, your top competitor. Awful ad.

  18. Steve December 17, 2020

    Horrible ads, dumb lyrics and confusing song attempt, someone at the agency was trying to be too cute by a half. It really does make you consider changing the channel.

  19. Dawn-Gale Fisher January 26, 2021


  20. Empress January 27, 2021

    Terrible commercial, totally Terrible.

  21. Cory Ann January 27, 2021

    Geez-us. Some of you folks need to go to your Skippy place like now. Quick, fast and in a hurry because y’all are losing it. It’s not THAT bad. 😂 In your feelings a little too hard. Come on out of the dark place and go, GO to your Skip-py Place! 😉😂😂😂

  22. tan March 15, 2021

    me and my dad are tired of listening to the commercials on the food network and the cooking channel it feels like they play it every commercial. TAKE IT OFF THE AIR

  23. LG July 6, 2021

    Awful, vile, unharmonious commercial. Should not be allowed to be aired. Makes me cringe and lunge for the remote to stop the TV every time I hear it! I will not eat skippy EVER!! Wrong play. STOP STOP STOP your commercials for the love of all our sanity. Terrible creative!

  24. Mr Salty December 15, 2021

    They’re not good, but geez, they’re hardly the worst thing on television. Let’s save the vitriol for State Farm.

  25. Southern Consumer December 30, 2021

    Still suck…. Just like the product. They are right up there horrible with the likes of Limu Emu and that horribly annoying Flo.

  26. Julie January 8, 2022

    The jingle is the worst. I can’t stand to hear it and I mute the TV. When will these be over?

  27. David February 1, 2022

    Please, please stop subjecting us to “fun aunt” … I don’t know if many commercials that actually make me rush to hit the mute button, but this is def one of them.

  28. Cecilia February 2, 2022

    Lose these stupid commercials. They are so annoying and the person(s) who decided this was good advertising should be fired.

Leave a Reply

Your email address will not be published. Required fields are marked *