HORMEL BLACK LABEL Bacon Smells Like A Good Reason To Wear A Mask


By Egotist / /

As Americans continue to debate the effectiveness of face masks, there is still one thing nearly everyone can agree on: Bacon is delicious. Which is why BBDO Minneapolis partnered with the makers of HORMEL BLACK LABEL Bacon to introduce HORMEL BLACK LABEL Breathable Bacon. Not just another face mask, it’s a bacon-scented, two-ply, multi-fiber cloth for your face. Through this latest bacon-novation, perhaps Americans will find common ground — If they can agree on eating bacon, maybe they can agree on inhaling it.

Now through October 28, bacon lovers can go to www.BreathableBacon.com and enter for their chance to receive a free, limited edition package of HORMEL BLACK LABEL Breathable Bacon.

“This is the most delicious smelling way to stay safe, especially while out shopping at the grocery store for the delicious thing you’re smelling.” — David Mackereth, Creative Director


Agency: BBDO Minneapolis
Client: Hormel Foods
Marketing Director: Amy Sand
Senior Brand Manager: Nick Schweitzer
Associate Brand Manager: John Hernandez

Creative Credits:
Executive Creative Director: Tim Mattimore
Creative Directors: David Mackereth, Nathalia Resende
Art Directors: Meghan Rongitsch, Brit Ryan
Copywriters: Matthew Cermak, Joanna Stubbins

Production Designers: Chelsea Siegfried, Karen Hanson
Producer: Peter McLarnan
Project Management: Jessica Teigen
SVP Group Account Director: Ali Siviter
Account Director: Kelli Bovin
Planning Director: Theo Schweitz
Account Executive: Nora Kubiaczyk

Production Company: Flare Minneapolis
Director, Editor: David Holmdahl
Music: HiFi


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