By rizeabove / / With the World Cup in full swing, Periscope has helped kick off an Instagram campaign for Buffalo Wild Wings called #Fannerisms. For Buffalo Wild Wings, being “all sports to all people” means joining the conversation and tapping a newer fandom for the brand. As social agency of record for Buffalo Wild Wings, Periscope put together this campaign to help drive brand affinity with this new fandom on a platform they love. Posts encourage fans to share their own #Fannerism by taking photos of themselves enjoying the World Cup at Buffalo Wild Wings. Submissions will be rewarded using Instagram’s direct feature, helping provide fans with the opportunity to fuel ongoing World Cup #Fannerism throughout the tournament. Keep up with the campaign on Buffalo Wild Wings’ Instagram Feed: http://instagram.com/bwwings