Cool Little Site for a Cool Little Cycle Shop


By Egotist / /

The in-house marketing team at Mortarr down in Albert Lea spends 100% of their time working on making Mortarr lovable and famous within the commercial design industry. About once a year the team takes on a small pet project for a local business in Albert Lea to exercise creative muscles and share talents with their hometown. This time they partnered with Lewis Charles Cycles (LCC).

Mortarr designer Taylor Friehl and creative director Cole Thompson worked with owner Mike Owens to come up with branding, messaging, and a design style that summed up the LCC commitment to outfit and serve bikers of all makes and models. Taylor also helped LCC design some cool new merch for the site. For good measure, some G*%gle search optimization magic was provided by Mortarr digital strategist Lynsie Stortroen. Good stuff from our friends in the southern most point of The MPLS Egotist viewing area.

Take a look at the new to remind yourself how little side projects can be a ton of fun for your restless creative soul. And maybe even finish some last-minute shopping for the motorhead on your list while you’re at it.


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