Summer Isn’t Fun For Minnesota’s Hungry Kids


By Egotist / /

When school is out, the hunger pangs start for an estimated 300,000 Minnesota kids who rely on their school’s subsidized meal program. That thought is too much to bear for the team at IN Food Marketing & Design, a Minnesota-based advertising agency. So, for the ninth year they are sponsoring an easy Click for Lunch campaign to raise money for Second Harvest Heartland’s Summer Food Service Program. For each click, IN Food will donate $1 (three meals) to Second Harvest, up to $5000 or 15,000 meals. The campaign runs from June 3 through June 7.

“Summer should be a fun time of year. Instead, kids are at risk for going hungry,” says IN Food Marketing & Design President and Owner Anita Nelson, whose company donates five percent of its profits annually to hunger-related causes in their community. “We are passionate about issues related to hunger and food security, and we believe everyone should have access to quality food. While there are many food drives around the holidays, it’s less likely that people think about hunger in the summer months, particularly as it relates to children.”

Click for Lunch is an easy way to help.

Providing kids with a nourishing meal has never been easier. All you need to do is:
1. Click here every day from June 3 through June 7.
2. That’s it. Each click to the landing page counts as three meals.
3. Keep going. You can click on this link as much as you want. Be sure to share it with your
friends on social media.

“We chose Second Harvest because it has the infrastructure, the programs and the buying power. They know how to get the most from each dollar donated,” says Nelson. In the first eight years, IN Food Marketing & Design donated more than $20,000 through this campaign. “This year’s goal is to get 5,000 clicks which equates to 15,000 meals since the need is so strong,” she adds.


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