By Egotist / /
The Minneapolis and New York-based CBX brand strategy and design agency was honored in March 2021 with seven awards from the 58th annual GDUSA American Packaging Design Awards for seven clients, including Snapple, Celestial Seasonings, Avalon Organics, Applegate, Lutron, KIX, and Natural Balance.
GDUSA’s American Packaging Design Awards competition is the fastest growing of GDUSA’s five national competitions. While the competition celebrates attractive graphics, it more importantly celebrates the power of effective design to “advance brand promise and to forge an emotional link with the buyer at the moment of truth” through packaging. They received more than 2,000 entries, and only the top 10% were selected as winners.
“CBX had seven wins and was among the top 3 organizations in total wins for the 2021 GDUSA Packaging Design Awards competition,” says Gordon Kaye, Editor at GDUSA.
“The body of work that was recognized by GDUSA’s American Package Design Awards demonstrates our team’s ability to create outstanding brand stories for new and established brands alike—as well as brands in need of a refresh,” said Rick Barrack, Chief Creative Officer & Founding Partner, CBX. “This award-winning work, in many ways, represents our portfolio of experience across food, beverage, durables, pet, and beauty & personal care. We are honored to have received recognition across these industries while creating great work for our trusted partners.”
Among the awards given by GDUSA to CBX and its clients:
• Celestial Seasonings Green & Black Teas Package Design
• Natural Balance Package Design
• KIX Package Design
• Lutron Package Design
• Applegate Well Carved Package Design
• Avalon Organics Vitamin C Package Design
• Snapple New Label Design