BBDO Minneapolis Celebrates National Chili Dog Day on TikTok with the Makers of HORMEL Chili


By Egotist / /

To celebrate National Chili Dog Day the makers of HORMEL Chili have launch the #ChiliDogYum hashtag challenge on TikTok. The challenge invites users to show the excitement they experience from the delicious simplicity of pouring HORMEL Chili on a hot dog. It’s a continuation of the ‘POUR ON’ campaign that began last year.

To help launch the challenge, several TikTok influencers have been enlisted to create videos to share with their audiences. All submissions are also encouraged to use the Chili Dog Yum music track. A full-length version of the song is set to be released soon.

“This entire process can really be summed up in three words: Chili. Dog. Yum!” — David Mackereth, Creative Director

You can view some of the submissions in the TikTok app by searching #ChiliDogYum





Agency: BBDO Minneapolis
Client: Hormel Foods
Marketing Director: Jason Baskin
Senior Brand Manager: Sarah Johnson

Creative Credits:
Executive Creative Director: Tim Mattimore
Creative Director: David Mackereth
Creative Director: Nathalia Resende
Producer: Peter McLarnan
SVP Group Account Director: Ali Siviter
Account Director: Matt Mullin
Planning Director: Theo Schweitz
Assistant Account Executive: Eh Eh


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