AdFed 32 Under 32 Winner Spotlight: Taylor Friehl


By The Minneapolis Egotist / /

Because of the COVID-19 crisis, this year’s recipients of AdFed’s 32 Under 32 Award weren’t able to live it up, in person, in all their glory among all the other impossibly awesome award-winners. That said, we’re certainly not about to not make a big deal of this. Deal? Deal. Without further ado, meet Taylor Friehl.

A rebel with a cause, Taylor Friehl is a designer and resident cool shit maker at Mortarr. She’s created the soul of a brand in Mortarr that people in the commercial design industry are falling in love with. She continues to hone her creative chops and grows as an art director helping conceptualize and guide creative vision. Her work on projects like the Mortarr App launch, the Mortarr Awarrds, Mortarr 100% Campaign, Naked Magazine, and the NeoCon guerilla campaign has taken the brand to another level of edginess. Outside of the day to day at Mortarr, her restless creative soul pushed out a new line of North Bound ’93 branded lifestyle clothing over the holidays, helped a small cycle shop kick some ass, and even helped some friends get their small businesses going. In her spare time, she can be found exploring nature, mixing up new cocktail ideas, rescuing critters, or trying to convince dog people that cats are cool.

Here’s what her nominator had to say:

She’s the heart and soul of our culture, helping define it by her ability to bring our team together in the pursuit of the uncommon. She’s always pushing to get happy hours together. She’s always looking for ways to give kudos to members of the team. She has taken new members of the team under her wing, especially our newest member of the design team who is a very quiet and introverted person. She’s helped our new young designer along and helped give her the confidence to excel, speak up and come into her own as a member of the team. She’s never afraid to take time out of her own workload to help out or provide guidance and advice.


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