BBDO MW Delivers “A Promise for Better” with Annie’s Campaign

 

By The Minneapolis Egotist / /

What exactly is Annie’s Promise for Better?

“Annie’s Promise for Better is more than a pinky promise, it’s an unbreakable bunny promise that we will always strive for better.

It’s a promise to choose nutritious and pantry-worthy ingredients, to add yumminess to every kid’s meal, and to use organic ingredients that are forever kind to the planet.

Choosing Annie’s means welcoming wholesome products into your home that everybunny will love—and that you can feel confident about.”

Check out this series of spots from BBDO MW and friends, showcasing how Annie’s Promise for Better comes to life.

Credits
Agency: BBDO MW
ECD: Tess Nyberg
Art Director: Alex Dubrovsky
Copywriter: Eric Schlauch
Producer: Brynn Hausmann
Director: Anthony Frattolillo, Kin Films
Editor: Carrie Shanahan, Pop Up Post
Color/VFX/Mix/Online/4-wall: Pixel Farm

[Promise for Better manifesto courtesy of BBDO MW/Annie’s.]

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