KOSE Wins a Bronze Honor in the Shorty Impact Awards for the Minnesota Department of Health Vaccination Campaign
By The Minneapolis Egotist / /
KOSE, is thrilled to announce it has received a Bronze Shorty Award for its groundbreaking campaign for the Minnesota Department of Health, designed to inspire Minnesotans to get updated COVID-19 and flu vaccinations. This campaign addressed the urgent need for public health action amidst COVID fatigue and vaccine hesitancy, resulting in a 28% statewide increase in COVID-19 vaccination rates and national recognition for its creative strategy and impact.
“We are incredibly proud of this achievement and the impact of this campaign,” said Nicole Newville, KOSE Founder and CEO. “Winning a Shorty Award underscores the power of creative, data-driven public health messaging. By listening to the needs of Minnesotans and crafting messages that were simple, optimistic, and culturally relevant, we were able to turn what seemed like an overwhelming challenge into an opportunity to make a real difference.”
KOSE partnered with Friends & Neighbors and Red Comma, on these key strategies:
– High-impact placements on TV, radio, Connected TV, and social media.
– Tailored messaging for older adults, children, and multicultural communities.
– Engaging, text-driven video animations with a 60% video completion rate.
The winning entry can be viewed here.
Shorty Impact Award Winners are selected by the Real Time Academy, including industry leaders from notable brands and organizations like Bumble, Liquid Death, Meta, Netflix, Digitas, Lenovo, Edelman, LinkedIn and more.
About KOSE
KOSE is an award-winning, independent media agency based in Minneapolis and a certified WBENC Women’s Business Enterprise. It was founded in 2013 by Nicole Newville, a Minneapolis/St Paul Business Journal 2022 Women in Business Honoree. KOSE has grown steadily each year since 2013. The agency prides itself as a data-driven agency in the business of human connections and exists to deliver highly personal, relevant, and inspiring content to the right person at the right moment through the proper channel. Clients include the University of St. Augustine for Health Sciences, WorkWear Outfitters, Snap Fitness, Honeybear Brands, the Minnesota Department of Health, and Teleflex. www.kosedigital.com
About the Shorty Awards
The Shorty Awards (also known as “The Shortys”) honors the most innovative work in digital and social media by brands, agencies and organizations.
Founded in 2008, the Shortys’ notable previous winners include Malala Yousafzai, Trevor Noah, Michelle Obama, Conan O’Brien, Lady Gaga, Lizzo, and brands such as MTV Entertainment Studios & Paramount, Digitas, HBO, Meta, Airbnb, Honda, UNICEF, and PepsiCo.
The Shortys’ mission is to celebrate, inspire and push the boundaries of excellence in digital storytelling. Entries are judged on the merits of creativity, strategy, and engagement by the Real Time Academy, a body of hand-selected industry experts and leaders. The public can also weigh in and select their favorite Shorty Awards contenders during Audience Honor Voting.
Currently, the Shortys have two annual competitions, the flagship Shorty Awards and Shorty Impact Awards dedicated to honoring the best work with a positive social impact.
[Image courtesy of KOSE.]
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