Betty and Minnesota Lottery Invites Shoppers to “Treat Yourself” in New Holiday Campaign
By The Minneapolis Egotist / /
The Minnesota Lottery and creative AOR Betty, a Quad company, recently debuted their latest creative for the holiday season. The work includes a twist that every Minnesotan 18+ can get behind: To put You on your gift list this year.
With costs on the rise, self-care tips and “little treat” culture have been steadily gaining popularity and consumers are looking for a reprieve. This campaign serves as a reminder that holiday joy isn’t just for others, and encourages consumers to include themselves on their own gift lists this year to give them a reason to say “You’re welcome” to themselves.
The campaign launched last week and will run across regional TV, radio, OOH, social, digital video, native, display, and print through December 22.
Credits:
Betty (Creative)
Mike Caguin, Chief Creative Officer
Scott Dahl, VP, Group Creative Director
Nicole Meyer, Creative Director
Thom Kordonowy, Associate Creative Director
Kayla Janachovsky, Group Account Director
Allison Spear, Account Director
Lilian Shaw, Account Manager
Kyle Solberg, Project Manager
Jack Lunt, Project Manager Supervisor
Alvan Washington, Senior Producer
Rise (Media)
Stephanie Murtos, Integrated Media Planning Manager
Tyler Reilly, Media Planner
External/Production Partners
Production Company: Howdy Gang
Executive Producer: Donna Drewick
Line Producer: Kat Rapheal
Director: Rob Morton
Editor: Todd Grabe
Colorist: Brandon Boulay
Post House: Channel Z
Post Producer: Kelly Nelson
VFX + Online: Matt Collings
Audio Production: Grey Ghost Sound
[Image and video courtesy of Betty.]
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