Perdue Tackles Antibiotics Usage in New Campaign


By The Minneapolis Egotist / /

Perdue, the number one brand of fresh chicken in the U.S., is doubling down on its No Antibiotics Ever commitment as its biggest competitor is reintroducing daily antibiotics to its flocks.

A new :30 broadcast spot features Jim Perdue, chair of Perdue Farms, and his sons, Chris and Ryan, touting Perdue’s commitment to using only the highest quality vegetarian diet with no animal by-products or antibiotics ever. The spot is running in national linear and regional OLV/CTV.

As part of the campaign, Perdue has also introduced Chix Mix, a limited-edition snack food (for humans!) inspired by the high-quality, all-vegetarian diet that the company feeds its chickens.

Perdue also placed an open letter from Jim Perdue on the back page of the most recent Wall Street Journal weekend edition.

Production Credits
Creative Agency: Colle McVoy
Director: Hannah Levy
Production Company: Hummingbird Content Studio
Editorial: Cutters
VFX: Volt Studios
Music: New Math
Final Mix: Highball

[Video and images provided by Exponent PR.]


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