By The Minneapolis Egotist / /
Colle McVoy has hired award-winning creative executive Ciro Sarmiento as its new chief creative officer. He joins the agency following creative leadership roles at several shops in New York.
Fusing his experience in Latin America with leading teams at A-list multicultural agencies in North America and combining his leadership roles at public relations agencies like Weber Shandwick with general market ad agencies like Saatchi New York, Sarmiento has a broad-ranging view across the communications industry and a defined vision as a creative leader. And his experience spans many of the world’s best marketers, including Anheuser-Busch, GlaxoSmithKline, Kellogg’s, PepsiCo, Frito-Lay, Mondelez, AT&T, DirecTV, Tide, Downy, Hershey’s, Mars, Domino’s, Lowe’s, MillerCoors, Unilever and Coca-Cola.
His work has earned numerous national and international awards, including Cannes Lions, Effies, Clios, D&AD and One Show Pencils. He’s also active within the industry, serving as a jurist for such noteworthy competitions as Cannes Young Lions, Dubai Lynx, The One Show, D&AD, Clio and Effies North America. Sarmiento also serves as a coach for Creative LIAisons, a program designed as a global initiative to develop, educate, inspire and nurture emerging creative talent.
[Image provided by Exponent PR.]