Yoplait Debuts “America’s Favorite Strawberry Yogurt” Campaign
By The Minneapolis Egotist / /
Carrie Shanahan, Creative Editor and Founder of Pop Up Post, shared the following on her LinkedIn page about Yoplait’s newest campaign. Read up and watch the spots below.
America’s favorite! I don’t know about you, but I grew up loving Yoplait strawberry yogurt, and I was so excited to get to edit this TV/social campaign with the wonderful people at The Mint/Martin Williams/Driver for General Mills. The spots were beautifully directed by Raúl B Fernández who provided lots of fun coverage and performances in both English and Spanish. I brought the project to Nice Shoes/ Volt Studios for 4-walling and finishing and music/mix was with HiFi Project. Many thanks to the truly talented team for having me aboard- Tess is a complete dynamo, “Nate the Great AD” is a human Swiss Army knife of skills, and Jen Helm is a producer extraordinaire. (I didn’t meet Jacob in person). A berry good time all around. SNS!
Credits:
Jennifer Helm / Agency Producer
Tess Nyberg / Creative Director
Nate Eul / Senior Art Director
Jacob Guenther / Senior Copywriter
Collin Fink / Account Supervisor
Carrie Shanahan / Editor at Pop Up Post
Oscar Oboza / Colorist at Nice Shoes
Sarah Thomas / Online at Volt Studios
Jesse Marks / Mix at HiFi Project
Music by HiFi Project
(Image courtesy of Carrie Shanahan.)
Comments
Robert G. Bovill September 3, 2024
So who is the nice spokesperson on the ad ?