ITW Welding Names New Agency of Record
By Egotist / /
After a six-month RFP process, we are excited to announce a partnership as the new agency of record for the global powerhouse Illinois Tool Works (ITW) Welding. Hiebing will support ITW Welding’s industrial and commercial divisions and central marketing team through marketing planning, research, creative, public relations, social media, content creation, media planning and buying, measurement and more.
A global leader in welding innovation and manufacturing since 1929, ITW Welding has a track record of creating industry-leading products that offer efficiency and reliability for customers – ultimately ensuring they have the right power and tools to get their jobs done right and safely. The company’s storied history not only stretches across decades, but also multiple brands and divisions, including Miller, Bernard, Hobart and Tregaskiss.
Known worldwide for their industrial spirit, ITW has countless stories to tell – which excites storytellers like us. As ITW Welding’s agency of record, we will bring curiosity, data-driven insights and a focus on the target audience to forge marketing momentum for the brands and communities ITW Welding serves.
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