Sleep Number Launches New Spot Featuring Dak Prescott

 

By The Minneapolis Egotist / /

Are you ready for some football? To kick off this year’s NFL season, Sleep Number launched “Data Dak” — a new spot created in partnership with Griffin Archer and Moxie Pictures. The spot features Dallas Cowboys’ quarterback, Dak Prescott, maximizing his on-field performance with the help of his 360 smart bed. He consults the highly accurate data his smart bed provides – including HRV and circadian rhythm data, as well as temperature features – to perform his best for teammates and fans both on and off the field. The campaign will run on digital platforms, streaming services and national television during the NFL season. 

Credits
Advertising Agency: Griffin Archer
Chief Creative Officer: Glen Wachowiak
Art Director: Tom Lincoln
Producer: Treavor Doherty
Production Company: Moxie Pictures
Director: Travis Hanour
Client: Sleep Number
Client Creative Director: Sean Burke
Client Editor: Brian Henry

Comments

Leave a Reply

Your email address will not be published. Required fields are marked *

`