KC Truth Bolsters Media Client Roster with RowCal and University of St. Thomas
By Egotist / /
Full-service advertising agency is tapped to provide effective, efficient media strategy and solutions
Independent advertising agency KC Truth announced today two new media client wins; property management company RowCal, and University of St. Thomas. KC Truth is tapped to execute media planning, buying, maintenance, and monitoring.
”RowCal and University of St. Thomas each deliver consistent quality to their respective audiences. This allows us to flex our knowledge of data and creativity when it comes to media,” said Sue Kruskopf, CEO and founder, KC Truth. “Our clients love our ability to seamlessly integrate modern media with creativity and strategy, bringing success for their organizations.”
RowCal is looking to drive business growth through an increased focus in priority markets across the US. The University of St. Thomas has multiple schools and programs within the university that KC Truth will provide its own media plan for, in order to recruit new students. KC Truth’s holistic digital media planning across programmatic, social, and search will be instrumental in helping support each of the clients’ brand and business goals.
The two new roster additions join an impressive lineup of national and regional media clients including Cargill, 3M, Entrust, and Omnia Fishing. As a result of the new business, KC Truth will be bringing on new talent, expanding its media team even further.
“While RowCal and the University of St. Thomas are very different, each faces a fast-changing media landscape,” said Alex Cullen, Media Director, KC Truth. “Our job is to analyze data and develop solutions that enable our clients to become successful in their efforts.”
Folklore, a digital brand experience company, is the lead creative agency for RowCal (www.folklore.digital).
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