Fast Horse Launches Heineken B.O.T.


By the minneapolis egotist / /

Integrated creative agency Fast Horse is behind a new campaign all about Heineken cans.

This summer, don’t let a heavy cooler slow you down. Introducing the Heineken B.O.T., an autonomous robot cooler that uses a motion sensor to automatically follow its owner wherever they go. The B.O.T. (beer outdoor transporter) carries a case of Heineken cans and can even “speak.”

 This extremely limited-edition Heineken B.O.T. will only be available for fans to win on Thursday, July 1 at


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