By the minneapolis egotist / /
Independent advertising agency KC Truth announced the appointment of Mike DePauw in the newly created position of Executive Director effective immediately. Mike will work closely with founder and CEO Sue Kruskopf and the rest of the team to deliver strategy, creative, and media to KC Truth’s clients at a global scale.
“Mike’s strength lies in his versatility and his ability to excel across all facets of the industry,” said founder and CEO Sue Kruskopf. “Mike understands how to build brand momentum and influence action, and will bring his global perspective to the table. We feel strongly that Mike will make an immediate impact on our business, and know he will be a huge asset for our clients in the coming months.”
A seasoned agency veteran, Mike has an undeniable track record of consistently delivering results for global brands and a knack for developing diverse, talented teams within agencies. Most recently, Mike was SVP, Director of Account Leadership at Periscope where he managed key accounts such as UnitedHealth Group, Cox Communications, Bellisio Foods, and Summit Brewing, and more.
Prior to that, Mike built his career at world-class agencies including Leo Burnett in Italy and Switzerland and Ogilvy in New York and Singapore. During his tenure, Mike directly impacted the business outcomes of Fortune 500 clients and brands including American Express, Moet-Hennessy, Coleman, 7UP, Kraft Foods, Post Cereal, Coca-Cola, General Motors, Allstate Insurance and Philip Morris.
“There are not many shops out there today that have strategy, media, and creative all under one roof. KC Truth is one of the few, and I am impressed with how they are able to do it all effectively, at global scale no less,” said Mike DePauw. “Big ideas, marketing platforms and communication that cater to human truth and experience drive brands to greater heights. Finding the truth is the core of KC Truth’s ethos and is what drew me to them. I cannot wait to continue shaping brand identities alongside Sue, Mike (Cronin), Robb (Burnham), and the rest of the agency.”
Mike will work out of Minneapolis where KC Truth is headquartered.