In COVID, Hotwire helps you with a new kind of trip—Mom’s best guilt trip

 

By Egotist / /

It’s no secret that 2020 saw many travel plans bite the dust, and holiday travel is proving to be no exception, with over 80% of Americans needing to alter or cancel holiday travel plans according to a recent survey by Hotwire. And while we can all agree this year has been stressful enough, the online travel site discovered that one factor is adding a little extra stress to the mix: breaking the bad news to Mom that we won’t be coming home this year. In fact, nearly one in three (30%) of Americans are dreading breaking the news to loved ones, with 28% noting they’re procrastinating picking up the phone as long as possible, at least until mid-December.

That’s why Hotwire and their Agency of Record, Fallon, built a “Happy Next Holiday” generator, to create customized messages that will break the bad news—so you don’t have to. Creating a custom message will also automatically enter you into a sweepstakes for the chance to make things up to your loved ones in 2021 with the ultimate “IOU-trip” for the entire family. Hotwire will cover travel expenses like flights and your swanky hotel, and include an extra $15,580 in cash so you can make up for those activities missed in 2020.

As Charlie Wolff, Creative Director at Fallon, said “the thing I dreaded most about the holidays this year was not the isolation. It was telling my mother-in-law that we wouldn’t be coming over. I knew it would break her heart, even if she understood. Happy Next Holidays is all about walking that line between breaking the news to Mom while also softening the blow with a promise of a better Holiday next year. I still haven’t told her.”



How it works:

Head to happynextholidays.hotwire.com and follow the prompts to create your ‘Happy Next Holidays’ message. Messages are created when you complete and submit the registration form to enter Hotwire’s Happy Next Holidays Sweepstakes.
Select how you’d like Hotwire to generate the news for you: email, text message, postcard, or share to social.

All participants will get the chance to win the ultimate IOU holiday gift. Hotwire will select one grand prize winner to receive a personalized public sign for Mom to see, as well as an IOU trip for the whole family to redeem in the future.
Additionally, the first 100 participants will receive a special coupon to apply toward future travel on Hotwire.

The IOU trip:

The grand IOU prize is redeemable for a future family getaway including a swanky hotel and airfare to a domestic destination of the winner’s choice.
Hotwire is helping you spoil Mom and travel in style, with an additional $15,580 in cash to eat, drink and enjoy every experience your chosen destination has to offer.

“We know that this year has been tough on everyone, to say the least, and people are really feeling the stress as we head into the holiday season — a time that under normal circumstances, we reunite with family and friends from around the country,” said Nick Graham, head of Hotwire. “While a trip home might not be in the cards this year, we’re committed to giving travelers something to look forward to and a little comic relief in the meantime. Hotwire’s awesome deals will be there for you when you’re ready to get back out there!”

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