Did you know that 1 in 8 Minnesotans are facing a food deficit? Second Harvest Heartland tapped local ad agency Preston Kelly to create a campaign to spotlight this jarring stat and motivate our neighbors to be part of the solution to the massive hunger problem that lives so very close to home.
Preston Kelly knows that Minnesotans are big-hearted, but don’t necessarily expect to see hunger in their own neighborhoods. With job losses due to the pandemic and school closures, more people are at a food deficit than ever before. The campaign’s anthem is a familiar one — Bruce Springsteen’s iconic “Hungry Heart,” performed by rising star Mackenzie Johnson.
In addition to touching hearts, this campaign aims to destigmatize hunger, letting people know they are not alone. And their hungry hearts, and empty fridges, will soon be filled.