New from Preston Kelly + Second Harvest Heartland: Everybody’s Got a Hungry Heart


By the minneapolis egotist / /

Did you know that 1 in 8 Minnesotans are facing a food deficit? Second Harvest Heartland tapped local ad agency Preston Kelly to create a campaign to spotlight this jarring stat and motivate our neighbors to be part of the solution to the massive hunger problem that lives so very close to home. 
Preston Kelly knows that Minnesotans are big-hearted, but don’t necessarily expect to see hunger in their own neighborhoods. With job losses due to the pandemic and school closures, more people are at a food deficit than ever before. The campaign’s anthem is a familiar one — Bruce Springsteen’s iconic “Hungry Heart,” performed by rising star Mackenzie Johnson. 


In addition to touching hearts, this campaign aims to destigmatize hunger, letting people know they are not alone. And their hungry hearts, and empty fridges, will soon be filled.


  1. David Cottrell January 13, 2021

    I really think that you should reconsider the use of of the song Hungry heart for your campaign. While the chorus may seem appropriate, the lyrics are questionable. Since the song is about a man who abandons his family. “Got a wife and kid in Baltimore jack. I went out for a ride and I never went back. Like a river that don’t know where it’s goin’, I took a wrong turn and I just kept goin’.

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