By Egotist / /
boatBurner has launched an all-new craft beer brand called No Beer™ for Roy Farms, the world’s largest independent brewery-direct hop farm. This first-ever brew doesn’t deliver on great taste or a hoppy flavor, but instead celebrates the people at hop farms around the globe. The No Beer cans are completely empty to put the emphasis on the brand’s purpose – No People. No Farm. No Beer.™
Roy Farms asks beer enthusiasts to toast the hard-working people who grow premium hops and dedicate themselves to the breweries they serve. Plus, they encouraged breweries to pour No Beer in their taprooms to share this unique story with a branded No Beer tap handle. This integrated campaign includes packaging design, digital and social video content, direct mail, brochures, and paid media.