By Egotist / /
With its 10th annual Click for LUNCH campaign, Minneapolis-based agency, IN Food Marketing & Design wants to exceed its goal of providing over 10,000 lunches for hungry kids this summer.
During a normal summer, the hunger pangs start when school is out for an estimated 300,000 Minnesota kids who rely on their school’s subsidized meal program. This year, the problem may even be worse as parents struggle with COVID-19 related job loss.
As an agency that specializes in food marketing, the thought of so many food-insecure kids is unsettling. So, for the 10th year, they are sponsoring an easy Click for LUNCH (Let’s Unite to Nix Childhood Hunger) campaign to raise money for Second Harvest Heartland’s Summer Food Service Program. For each click, IN Food will donate $1 (three meals) to Second Harvest, up to $3,500 or 10,500 meals. The campaign runs from May 26th through June 1st.
“Summer should be a fun, care-free time of year for kids,” says IN Food Marketing & Design President and Owner Anita Nelson, whose company donates five percent of its profits annually to hunger-related causes in their community. “We believe everyone should have access to quality food. While there are many food drives around the holidays, it’s less likely that people think about hunger in the summer months, particularly as it relates to children.”
Providing kids with a nourishing meal is a simple as 1-2-3:
1. Click each day from May 26th through June 1st. That’s it! Each click to the landing page counts as three meals.
2. PLUS, if you choose to make an addition donation via the link on the landing page, you’ll be entered into a sweepstakes for a $250 contribution to the hunger-relief charity of your choice.
3. Keep going! You can click on this link each day. Be sure to share it with your friends on social media.
“We chose Second Harvest because it has the infrastructure, the programs and the buying power. They know how to get the most from each dollar donated,” says Nelson. In the first nine years, IN Food Marketing & Design donated nearly $15,000 through this campaign. “This year’s goal is to get 3,500 clicks which equates to 10,500 meals since the need is so strong,” she adds.
Follow along on Facebook, Twitter, Instagram and LinkedIn between May 26th and June 1st, and check out the progress we’re making at http://infoodmktg.com/click-for-lunch
IN Food Marketing & Design is a Minneapolis-based ad agency that has been heating up food sales for 25 years for top companies like General Mills, Marzetti and Burnett Dairy Cooperative.