By the minneapolis egotist / /
Released last week, Raymond James’ latest spot highlights the financial services firm’s unwavering, foundational commitment to its clients and their financial well-being. The company’s conservative, long-term approach is designed to weather the ups and downs of life’s journey. “Raymond James has always done business with people at the center,” says Solve Associate Creative Director Joe Stefanson. “Through the use of a simple animated technique, we conveyed this especially timely message in a unique, brand-appropriate manner.” Solve worked with French illustrator Differantly and Los Angeles animation house Elastic to achieve a disruptive style that reminds consumers we’re all in this together.