By the minneapolis egotist / /
Fast Horse, a Minneapolis-based integrated creative agency, earned a Gold REGGIE Award from the Association of National Advertisers (ANA) for a recent campaign promoting Heineken 0.0, an alcohol-free version of Heineken’s flagship beer. Just in time for Dry January, a trend that sees people give up alcohol for the first month of the year, Fast Horse and Heineken launched the January Dry Pack – an innovative 31-pack of alcohol-free Heineken 0.0. With a design reminiscent of an advent calendar, the Dry Pack had sober-curious consumers covered every day of the month. The work was recognized as a best-in-class brand activation during the ANA’s annual REGGIE Awards celebration on Friday, May 15, 2020.