UCare Assures Members “We’re Here for You” During Social Distancing


By the minneapolis egotist / /

These days, quality, responsive healthcare is more important than ever, and yet, the systems and procedures of care have been turned on their head.

UCare’s new “We’re here for you” :30 TV ad spot has the perfect metaphor for social distancing. Because, sometimes being a “people powered” company means parking your five person tandem bike and taking care of customers on the phone or online.

“We’d already shot the footage of the empty UCare bike 18-months ago as a brief scene in our initial launch campaign” according to Preston Kelly Creative Director, Melissa Tresidder. “But repurposing and expanding it to let members know that although we aren’t sitting together, we still had their backs felt like a perfect message for today. Most healthcare clients wouldn’t be willing to be this spontaneous and proactive even when something is so right for the market. We are fortunate to have earned their trust with the “People powered” messaging.”

The new ad aims to reassure UCare members throughout Minnesota and Wisconsin that their healthcare team is ready to help them navigate their care needs through unprecedented times.


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