By Egotist / /
Truvia Names Public Works Creative Agency of Record
Things keep getting sweeter for Public Works. In May of 2019, Truvia selected the Minneapolis-based agency as its new digital partner. Eight months later, Public Works was awarded an expanded role by being named Creative Agency of Record (AOR) for the natural, zero-calorie sweetener brand owned by Cargill.
The independent agency will take over as the lead strategic, creative and social agency while continuing its digital work with Truvia both in the U.S. and internationally. Public Works’ first assignment as AOR will be to lead a major new brand initiative later this year. Public Works will collaborate with Truvia’s Inter-agency Team to bring a fully integrated launch campaign to life–including everything from social, digital, commercials, online video, public relations, samplings, in-store and more.
“In the short time we’ve worked with them, the entire Public Works team has shown incredible passion for the brand and has proven to be a great partner across the board on every project. We appreciate their strategic and creative thinking, their nimbleness and their dedication to collaboration. We are excited about the expanded partnership and what the future holds,” said A.J. Aumock, Truvia Global Marketing Leader.
Truvia sweetener is distributed and marketed by Cargill. Since its launch in 2008, Truvia has become the leading natural, stevia-based sweetener globally. With an entire product line that includes baking/cooking solutions, Truvia provides a naturally sweet alternative to those looking to reduce their sugar consumption.
Public Works is a strategic, digital and creative agency located in Minneapolis, MN. Established in 2016, with the driving belief that ideas move business. Public Works partners with brands including Pebbles Cereal, Honeycomb Cereal, Oreo O’s Cereal, Warner Brothers, Truvia, The Minnesota Wild, Klement’s Sausage Co., University of Minnesota, Lake Monster Brewing and SunOpta.
For more information, visit www.publicworks.agency or follow on Instagram @public.works.