By the minneapolis egotist / /
Financial Services Firm Leverages Its Dedication To Individual Client Aspirations
Solve is breaking new work this week for financial services firm Raymond James. The integrated effort showcases the company’s and its advisors’ commitment to understanding and serving the unique needs of clients.
The work extends the brand’s “Life Well Planned” campaign, featuring unique individuals and the ways they are living out their lives. Whether it’s a successful CFO taking her daughter and mother on a once-in-a-lifetime eclipse-viewing adventure or an architect building confidence in a young mentee through the intricacies of beekeeping, the situations portray the company’s deep understanding of clients.
“It was important for us to reinforce that we understand financial decisions are life decisions,” said Mike White, Raymond James Chief Marketing Officer. “Raymond James advisors develop intimate knowledge of their clients’ lives – from family and career to the ways they spend their time and the causes they support – and have access to sophisticated resources and tools to address the most complex situations. The new campaign illustrates our vision to be as unique as the clients we serve in a vibrant, creative and unexpected way.”
Solve tapped Caviar, husband/wife director team Tania Verduxco and Adrian Perez, and photographer Dean Bradshaw to help create the campaign. Spanning national broadcast, print, digital and social, the work will continue to roll out throughout the year.
Like what you see? Head here to view the rest of the campaign.