By the minneapolis egotist / /
Integrated program leverages agency’s digital and social expertise and food industry knowledge
MINNEAPOLIS (Jan. 9, 2020) – Following a competitive search, Dole Food Company, Inc., has selected Padilla as its digital marketing and social media agency of record.
Padilla will lead Dole’s digital strategy, content creation, creative campaigns, email marketing, eCRM, paid media and community management for the brand’s U.S. and Canadian social platforms.
“We were looking for an agency partner that truly understands both the complex world of digital marketing and our produce industry,” said William Goldfield, Dole’s director of corporate communications. “Padilla convinced us with their digital-first approach and strong social expertise as well as extensive food industry knowledge. We believe their strategy and creative talent will help us strengthen our relationships with Dole consumers across our brand’s online touchpoints.”
“Through the joy of Dole, Padilla will deliver innovative digital programs and create meaningful connections with consumers who love fruits and vegetables,” said Laura Cubillos, executive vice president, Food, Beverage and Nutrition Practice, Padilla; founding partner, FoodMinds.
Agency work will be shared among a blend of experts in food and beverage, digital, social and creative with support from across the AVENIR GLOBAL network.
“Padilla will use that expertise to drive engagement and create brand memories for Dole’s beloved products and brand classics,” said Matt Kucharski, Padilla president.