Alex Frecon Thinks Edina Liquor’s Free Delivery Is Too Good To Be True

 

By the minneapolis egotist / /

The Brief: Edina Liquor had a new offering—free delivery in 2 hours or less, with a $35 minimum order. The problem was, nobody in town seemed to know about it. Alex was tasked with breaking the news in an entertaining way that resonated with a millennial+ audience.

The Strategy: Free delivery in 2 hours or less is a good deal. A really good deal. In fact, it’s such a good deal that when you hear about it, you might start to wonder….“How could this be? How do they make money?” You’re not alone….

The Result:  The journey into the deepest, darkest conspiracy the world’s ever seen—how can a liquor store deliver for free and still make money?

Client: Edina Liquor
Writer/Director: Alex Frecon
DP/Editor: Collin Goodspeed
Producer: Kolter Ridge
Music: Egg Music 

Comments

  1. Charlie Day March 4, 2020

    So it’s just the Pepe Silvia bit from Always Sunny in Philadelphia?

    https://www.youtube.com/watch?v=_nTpsv9PNqo

  2. Mike March 5, 2020

    So you can get Best in Show for using the Pepe Silvia joke from Always Sunny? https://youtu.be/_nTpsv9PNqo

  3. Jebus March 9, 2020

    Pepe Silvia! Pepe Silvia! PEPE SILVIA!

  4. Glenn R. Johnson March 9, 2020

    🖖Greetings from Chicago.
    I loved it.
    Nicely done.

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