By the minneapolis egotist / /
South Dakota—with help from Minneapolis-based broadhead—recently launched a series of ads to help quell meth addiction. And the campaign tagline is already creating quite a buzz on social media.
“South Dakota’s meth crisis is growing at an alarming rate,” said South Dakota Gov. Kristi Noem. “It impacts every community in our state and threatens the success of the next generation. It is filling our jails and prisons, clogging our court systems, and stretching our drug treatment capacity while destroying people and their families. This is our problem, and together, we need to get on it.”
According to Noem, the whole point of the campaign is to raise awareness about the meth epidemic. And awareness has certainly been raised. The New York Times, Washington Post, and other news juggernauts have quickly picked up the story.