No, not everyone in South Dakota is on meth


By the minneapolis egotist / /

South Dakota—with help from Minneapolis-based broadhead—recently launched a series of ads to help quell meth addiction. And the campaign tagline is already creating quite a buzz on social media.

 “South Dakota’s meth crisis is growing at an alarming rate,” said South Dakota Gov. Kristi Noem. “It impacts every community in our state and threatens the success of the next generation. It is filling our jails and prisons, clogging our court systems, and stretching our drug treatment capacity while destroying people and their families. This is our problem, and together, we need to get on it.”

According to Noem, the whole point of the campaign is to raise awareness about the meth epidemic. And awareness has certainly been raised. The New York Times, Washington Post, and other news juggernauts have quickly picked up the story.


  1. Adfed November 19, 2019

    The stage at The Show. Broadhead’s on it.

  2. Brade Head November 19, 2019

    FastForward to 2020:
    Hey, didn’t you work on the “I’m on Meth” campaign?
    How’d that work out for you?
    Oh wow. Umm, yeah I would like fries with that.

  3. Jebus November 19, 2019

    The “any publicity is good publicity” PR for the campaign is just as cringy.

  4. Here November 19, 2019

    I resent this campaign for galvanizing the “well, we’re talking about it, so it worked!” people. The campaign is speaking over the message and content, which is especially saddening.

  5. Sorry My Craft is Obsessed with Awards November 21, 2019

    “Well, we’re talking about it, so it worked!” is an excuse often used to justify mistakes and misfires in our industry; it’s for the hacks who try to justify their feeble attempts at winning awards and ignoring the goals and objectives of our clients.

    It’s for the bush league.

    It hurts our profession.

    It undermines our craft.

    It makes us all look bad.

    Some will point to the press that this campaign has captured. Ink that ranges from the Guardian to the NY Times to the Washington Post.

    Does that make it a win?

    Ask John Six Pack in Watertown, SD who is sparking up his meth pipe as you read this.

  6. Jebus November 25, 2019

    Your fart-joke of a campaign is still making me angry.

  7. Chris December 2, 2019

    This idea shouldn’t have made it past a brainstorming session. The campaign is getting attention, not the problem.

  8. Defender of Ideas December 4, 2019

    It’s not just the New York Times and the local show who’ve noticed. The website drew 100K visits compared to its usual 6K in a year, 100K people engaged by the content. Once you see it’s a double meaning–which takes a reasonably bright person about two seconds–the message couldn’t be clearer.

    You naysayers must prefer the bland ideas and tired tropes like “you want fries with that” that please clients who don’t make waves or track awareness. You’ll always find work, just not for great creative directors or on brands that mean anything.

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