Jackson Hole Celebrates “Wild Women” in New Campaign


By the minneapolis egotist / /

Jackson Hole has a long and storied history of being home to independent, fearless, and pioneering women who have shaped its past and its future. For more than a century, women have been empowered to seize opportunity and live free of labels or limitations in its rugged beauty, including five pioneers who made up the first all-women government in the U.S. in 1920.

To mark the 100th anniversary of this groundbreaking moment in time, the mountain town is launching an integrated campaign to pay homage to the historical and modern-day badass women who made, and continue to keep, Jackson Hole wild.

At the center of the campaign is a 1:30-second inspiring anthem video that captures the untamed spirit of Jackson Hole by highlighting its trailblazing women of the past and present. The video dramatically blends archival photos of the town’s female pioneers with footage of current courageous trailblazers and community leaders, all set to the song Wild Woman by Sleep Machine.

“This campaign is a celebration of the strong women who have helped make Jackson Hole the special place it is today,” said Christine Fruechte, CEO of Colle McVoy. “As a female leader who has had to blaze my own trail, I am inspired by the stories of these original pioneers and current trailblazers who live free of labels or limitations.”

The Wild Women campaign is an evolution of the Stay Wild campaign and movement launched in 2017 that attracts adventure seekers by showcasing the wild and authentic spirit of Jackson Hole. The video will be featured on visitJacksonHole.com and supported by a digital media plan that includes social media. Content focused on highlighting individual women featured in the video will appear on the Jackson Hole social channels.


List of Women in the Video

  • Modern Women

o   Clarene Law – Hotelier, Former State Legislator

o   Jody Valenta – President of Roadhouse Brewery

o   Tori Arzt – Head Chef at Glorietta Trattoria

o   Nona Yehia & Caroline Estay – Founders of Vertical Harvest

o   Sloane Andrews Bergien – Fly Fishing Guide

o   Sofia Jaramillo – Professional Photographer

o   Crystal Wright – Freeskiing World Champion, Barrel Racer

o   Kathryn Mapes Turner – Visual Artist, 4th Generation Resident

o   Hadley Hammer – Pro Big-Mountain Skier

o   Kira Brazinski – Mountain Climber, Yoga Instructor

o   Kit Deslauriers – First Person to Ski the Seven Summits

  • Historical Women

o   All female town council group photo (As pictured: Mae Deloney, Rose Crabtree, Mayor Grace Miller, Faustina Haight and Genevieve Van Vleck)

o   Maggie Simpson – Named the town Jackson

o   Geraldine Lucas – First Local Female to Ascend the Tetons

o   Betty Woolsey – Captain, First Women’s U.S. Olympic Ski Team

o   Pearl Hupp – Jackson Hole’s First Female Marshal

o   Mardy Murie – Grandmother of the Conservation Movement

Creative Credits:

Client – Jackson Hole Travel & Tourism

Agency – Colle McVoy

Edit – Wolfgang

Music – Sleep Machine


  1. Hey Egotist November 6, 2019

    The Read More link goes to another site rather than the rest of the post.

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